Influence orchestration by Spotlight
Shape the conversation buyers have when you're not in the room
The voices that shape your buyers' decisions aren't yours to control — but they are yours to earn and influence. That's what we do.
Buyers don't buy like they used to
B2B buyers have always run on trust — but in a world flooded with AI-generated content, independent voices carry more weight than ever.
How analysts cover you, what customers say about you, and how industry influencers position you matters as much as (if not more than) anything you publish yourself.
That's especially true in AI-led buying journeys, where third-party signals are among the strongest inputs shaping which vendors LLMs recommend.
You're now faced with a different kind of marketing problem — the one Spotlight was built to solve.
Are You Winning or Losing the Invisible Buyer Journey?
50%
of B2B buyers start their journeys with genAI search
G2 August 2025 B2B software buyers survey
70%
of the buyer's journey is complete before contact with a vendor
6sense 2024 B2B Buyer Experience Report
85%
of the time, buyers define requirements before vendor contact
6sense 2024 B2B Buyer Experience Report
Influence Orchestration
Influence as a system to build trust among B2B buyers
Spotlight has helped 190+ B2B organizations orchestrate influence across every credible market voice to put our clients on the shortlist and move buyers to buy.
AI Influence
Earn the trust of the sources AI relies on to build your buyers' shortlists
190+ B2B clients across software, tech, and services
190+ B2B clients across software, tech, and services
“When Spotlight introduced Influence Orchestration, it immediately resonated with me. In partnership with Spotlight, Influence Orchestration has helped us to unify our pools of trust and build compelling storylines across the customer lifecycle to drive decision-making.”— Ricarda Rodatus
VP of Analyst Relations at NetApp
How much influence
do you have?
Your buyers are researching you right now. Do you know what they're finding? Request a custom assessment mapping how customers, analysts, LLMs, and more influence your buyers' purchasing decisions.
